Financial Services Company – Brand Imagery
Sometimes, we provide the full creative service including any video edits and sometimes (as in this case) we shoot video and stills to a brief from a design or communications agency and hand over the assets for them to edit into the final product.
Here, the communications agency asked us to create a new library of assets for one of their financial services clients. The client wanted to refresh their brand imagery, timed to coincide with a move into new offices which were filled with character and architectural detail.
They wanted to reference that character in their new website and marketing materials. In short, they wanted images and video which could help them stand out from the crowd. The creative brief from the agency clearly storyboarded things like look & feel, intended asset use with graphics for composition etc. Because we shot the video and stills at the same time, we were able to deliver a complete set of consistent assets which now feature across both the client’s online and printed materials.