David Luiz – BT Sport Advertising Campaign

Sometimes we get last minute requests and sometimes they’re quite challenging. When we had a phone call on the Saturday of a Bank Holiday Monday weekend asking if we could do a full ad shoot with David Luiz (who was then playing for Paris Saint-Germain) in Paris on the Monday, we knew this was going to be interesting.

Lots of logistical challenges later (including an extra day in Paris as the club pushed the shoot back), we shot David late Tuesday evening. For a shoot that took so much effort overall, on the day David was a true pro and a pleasure to work with and we were done in 15 minutes!

The resulting images were then used above and below the line in various campaigns including direct marketing, online advertising and outdoor media.