Facilities Management Company – Brand Imagery
We were asked by an FM company to help them develop a library of images which showed the wide scope of services they offer.
They wanted marketing images to show that in addition to the usual cleaning services that everyone thinks of when ‘facilities management’ is mentioned, they also covered such diverse areas as fire testing, engineering, office furniture, tree surgery, catering and even had wormeries to compost food waste! As the client succinctly put it, “last time we asked someone for photography, we ended up with fifty pictures of toilets being cleaned and we do so much more than that”.
Image style was important as the client wanted ‘light’ images, almost editorial in style which showed their staff’s friendly, professional manner. For each composition, we delivered a variety of portrait / landscape images, wide shots and close-ups and also where possible with clear space for text and graphics for print / online use. Some images were also shot with specific uses in mind (e.g. letter box format for website headers etc) and also stylised with specific treatments in post processing to give more variety.
In short, it was a complete image library refresh and we shot a number of activities across multiple sites, eventually generating approximately 300 diverse images for future use.