Behind the Scenes – BT Sport TV Commercial 18/19 Season

For its main TV commercial promoting BT Sport’s 2018/19 sporting season, a full ad shoot was undertaken across three days in London. We were asked to capture behind the scenes stills and video to help promote the ad in the press and on social media.

Across the three days, we shot many hours of footage and took hundreds of images showing the wide range of professional sportsmen and women who featured in the ad. We then cut together multiple edits in various formats (90 sec and 60 sec highlights edits at 16:9 along with a 15 sec teaser per person at 1:1 for social).

The resulting images and videos give a real flavour of just what a huge undertaking the TV commercial was!

BT Sport film crew’s final result: